The effect of out of home advertising and organisational performance in Uganda; Case study: Sekanolya Systems Limited

Abstract

Outdoor advertising is an important aspect in ensuring that businesses remain in operation. The study sought to establish the effect of outdoor advertising on organizational performance in Uganda. In particular the study sought to establish how mobile branding, poster advertising and tradeshows affect the performance of business organizations. The study applied a descriptive survey design. The target population was 40 respondents employed by Sekanolya systems limited. The study applied the purposive sampling technique. Data collected was mainly quantitative and qualitative in nature and was appropriately analyzed using frequency analysis. SPSS tools enabled me describe the data. The results were presented in form of tables. The study concluded that mobile branding, poster advertising and tradeshows had an impact on business performance. The study recommends that business organizations should hire or consult advertising experts to find out the best advertising practices that suit the organization.