| dc.description.abstract | This study sought to examine the role communication plays to influence employee
performance in Standard Signs (Uganda) Ltd as the case study. Communication in
organizations has not been given the credit it deserves as regard to contributing towards the
performance of the employees as well as the organization at large. The study is expected to
contribute to the body of knowledge and evidence necessary as regards to underlining the
importance of communication as a core contribution factor towards enhancing effectiveness
and efficiency in performance. The objectives of this study were; to examine the types of
communication in Standard Signs (Uganda) Ltd; to examine the impact of verbal
communication on employee performance in Standard Signs (Uganda) Ltd and to ascertain
the influence non-verbal communication has on employee performance in Standard Signs
(Uganda) Ltd.
The study employed quantitative and qualitative approaches of data collection and analysis.
A sample of 44 employees from Standard Signs (Uganda) Ltd was studied. Qualitative and
quantitative data was collected using semi-structured questionnaires, interview guides and
use observation methods.
The researcher found out that effective communication is what keeps organizations
performing effectively. this study, the researcher recommended that managers need to attach
more value to communication to enable them get the best out of their subordinates.
The researcher found out that there were two types of communication used in Standard Signs
(Uganda) Ltd namely; verbal and non verbal communication. It was concluded that the
functioning of verbal communication is mostly complimented by the existence of non verbal
communication. The researcher recommended that the organization does sensitize the
employees on how the types of communication complement each other to aid effective
employee and organization performance.
The researcher in regard to the impact of verbal communication on performance found out
that verbal communication through its dimensions of oral and written communication impacts
employee performance. Oral forms of communication include face to face interactions,
training, meetings while the written communication forms are use of memos, bulletin boards,
electronic mail. The researcher concluded that the effective use of these forms of
communication has a positive impact on the employee performance. However he
recommended the effective flow of communication through upward, downward and sideward
communication flow within the organization.
The researcher in regard to the impact of non verbal communication on performance found
out that non verbal communication occurs within various forms in the organization that is to
say; hidden features of speech, facial expressions, visual behaviors, physical contact and
territoriality. It was concluded by the researcher that non verbal communication to a large
extent indirectly impacts the performance of employees since most employees do not tend to
notice it existence and role towards performance. The researcher hence recommended the
sensitization of employees about non verbal communication, its importance in the
organization and the role it plays towards employee and organization performance . | en_US |
