| dc.description.abstract | The major objective of this study was to examine the relationship between Entrepreneurial
Marketing and Market Growth of Oriflame Uganda Limited. The specific objectives are;
toexamine the effect of Entrepreneurial Marketing on customer satisfaction, establish the
effect of Entrepreneurial Marketing on sustainable competitive advantage, find out the effect
of entrepreneurial marketing activities performed on the operations at Oriflame Uganda
Limited and to find out the challenges faced in Entrepreneurial Marketing to obtain Market
Growth.
A case study design was used to conduct the study with a sample size of 56 respondents.
Various data collection instruments were used in this study and these include; questionnaires
and interview guide.
The findings revealed that there is correlation between customer satisfaction and market
growth with strong positive correlation between the effect of customer satisfaction and
market growth (r =0.540, p<0.01), the effect of sustainable competitive advantage and market
growth with strong correlation and positive relationship(r=0.088, p<0.521) and the effect of
entrepreneurial marketing activities on market growth with strong positive correlation and
relationship (r=0.907, p<0.01) and there is a strong positive and significant relationship
between entrepreneurial marketing and market growth (r = 0.878, p <0.001).
From the study it can be said that Entrepreneurial marketing strongly affects market growth
in the company of Oriflame.
The researcher therefore recommends thatthe researcher recommends that there is need for
strengthening training of salespersons or consultants as called by the company who move
around looking for clients and potential customers, by giving them new techniques of
handlingcustomers to increase market growth of Oriflame | en_US |
