Browsing Bachelor of Business Administration and Management (Research Reports) by Subject "Branding"
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The effect of branding on customer loyalty in cosmetics industries in Uganda
(Uganda Martyrs University, 2017-07)Cosmetics Companies try to attract and gain customer loyalty through branding; the effect of branding on customer loyalty in the cosmetics industry is explored basing on Movit Products Limited a cosmetics manufacturing ... -
The effect of branding on organizational performance in Uganda
(Uganda Martyrs University, 2015-04)Branding plays a crucial role in building a sustainable bond between the branded company and its customers. The consumer’s brand image develops over time, previous experience with a company and its products/services ...