| dc.description.abstract | The study investigated the effect of Corporate Social Responsibility on the financial performance
of telecom companies using MTN Uganda as the case study. The study was guided by the
following objectives: To establish whether environmental responsibility affects profitability of
telecom companies, To examine the role of economic responsibility on the liquidity in telecom
companies and To determine whether social responsibility affects turnover in telecom
companies. The study used a case study design approach. The sample size of 45 respondents
comprised of the following categories of people who responded to our questionnaire:
Management, Finance department, Human resource and working stuff. The study found that
organizations participate in all round activities that benefit the environment and also that it is
important for all employees of the organization to participate in activities that benefit the
environment. Organizations are also committed to being as profitable as possible, it is important
that a company be consistently profitable and also that the company gains reasonable
profitability. It is important to maintain a high level of operating efficiency. Company respects
and follows societal values, often gives back to the society all around the country and also has a
low labour turn over. Further equal opportunities for rewards and advancement are provided to
all employees for a company to be socially responsible and all stakeholders of the company are
treated equally important and are pleased with the company’s social responsibility. Finally, it is
recommended that executive management needs to get involved in CSR initiatives by
formulating business strategies that embed CSR practices in business operations, and
undertaking sustainable operations. CSR strategy should carefully be aligned into business
strategy in order to reinforce governance and sustainable value generation in the organization
and society as a whole. It is also recommended that Government needs to provide an enabling
environment for SMEs while encouraging other corporate bodies to follow suit. There is need to
align CSR activities with development goals in order to create sustainable value with in
communities. This can only be achieved with government support through partnership of the
public and private sectors | en_US |
