A web based e-commerce system for El-geneina commercial farm.

Abstract

E-commerce is a new way of doing business. Companies that wish to maintain competitive advantage within markets must integrate e-commerce into their daily business operations. E-commerce brings many benefits to companies. Among these is the ability of e-commerce to increase businesses productivity. One way in which e-commerce increases productivity is by linking together people with a common interest or expertise to discuss and find solutions to problems they face in their particular field of expertise. These groups of people are known as communities of practice. Farming communities are also communities of practice and e commerce can be a powerful tool in improving their productivity. Unfortunately, e-commerce is not fully integrated into farming businesses. The methodology used in the research project is a survey research. A qualitative approach was used to gather the necessary data for system development. A literature study was done on the three topics involved in the research project: marketing, sales, productivity, e-commerce and community of practice/clients.