| dc.description.abstract | The study sought the impact of corporate social responsibility on business performance in
companies using MTN Uganda as a case study. The study objectives were; to establish how
CSR affects the organisational commitment of the companies’ stakeholders, and to find out the
extent to which companies benefit from CSR categorized under the economic, the social, and
the environmental factors.
Both qualitative and quantitive data was gathered in order to find out the relationship between
Corporate Social Responsibility (CSR) and business performance in companies, which were
the independent and dependent variables respectively. The study comprised 48 respondents
who were employees in the organisation, employers and other company stakeholders. Krejcie
and Morgan sampling approach was used during the study. Data was collected, the answered
questionnaires were gathered, and data was edited and sorted for the next steps. The data was
then presented in tabular form with frequencies and percentages of each question for each
objective. The researcher used Statistical Package for Social Sciences (SPSS) to compute and
analyze the gathered data.
It was included that the findings indicated that CSR practices carried MTN Uganda created
commitment towards the company by stakeholders through staff morale, customer approval,
and customer loyalty. That respondents benefited from CSR practice through customer
satisfaction, community acceptance, environmental conservation, competitor practice and it has
increased rivals’ costs. The findings showed the relationship between CSR and business
performance in MTN Uganda, this was where by the sales of the company increased as a result
of their CSR practices, that it (CSR) contributes a big percentage towards the company
profitability, the practice influences company corporate image and the quality of services that
MTN Uganda offer improve as a result of CSR practice.
The study recommends that the Management of MTN should strengthen the monitoring and
evaluation department so as to ensure that the budgeted money for CSR and its activities are
effectively implemented. | en_US |
