| dc.description.abstract | This study was designed to find out the impact of product packaging and sales volume in
Buyukiwe District, Lugazi Town. It was specifically intended to identify the role played by
product packaging towards sales volume of SCOUL.
The researcher used both qualitative and quantitative research designs with a case study and a
size of 59 out of 90 respondents. Both primary and secondary data was used and the data
collection methods included use of questionnaires and interview guides to collect in-depth
information; they contained both open-ended and closed questions and data was analyzed using
SPSS. This was used to describe newly methods of packaging used by SCOUL to package their
products.
The respondents included; managers, financial controllers, supervisors, customers, and sales
agents
.
The study established that product packaging has great impact on the sales volume of SCOUL
and improvements in the sales volume was as a result of packaging of their products. The
findings show a strong positive role of product packaging towards sales volume. The study also
established that though most literature focuses on product packaging towards sales volume
.
The study recommends that SCOUL managers should adopt the wide use of radio advertising
strategy because they are mostly used by people they could be their clients for SCOUL product.
Also different languages can be used on same radio this becomes cheap by the SCOUL to meet
different customers of different cultures using languages like Kiswahili, English, Luganda and
Runyankole. Market research need to be emphasized so that through research customers needs
and wants can be discovered. This will enhance the production of client’s tastes and preference s
in the proper measured than can be affordable to the m
In conclusion, the relationship between package activities and sales volume can be termed as a
strong positive correlation, this is because package activities drive sales. If marketing department
ignores the role played by package activities to boost the company sales volume then it neglects
a very important aspect offered by the relationship. Use of promotional activities is more viable
to reach and benefit the customer, they come to know about the products, their information and
product availability, it makes mass distribution possible and makes customer aspire to higher and
higher things in life making life a saga of continuous struggle to acquire what they do not have,
as a result firms increase on their production which in turn lead to increase in sales volume. | en_US |
