Browsing Faculty of Business Administration and Management by Subject "Branding"

Now showing items 1-2 of 2

    • The effect of branding on customer loyalty in cosmetics industries in Uganda 

      Ojede, Herbert Delafrique (Uganda Martyrs University, 2017-07)
      Cosmetics Companies try to attract and gain customer loyalty through branding; the effect of branding on customer loyalty in the cosmetics industry is explored basing on Movit Products Limited a cosmetics manufacturing ...

    • The effect of branding on organizational performance in Uganda 

      Aguro, Robinah (Uganda Martyrs University, 2015-04)
      Branding plays a crucial role in building a sustainable bond between the branded company and its customers. The consumer’s brand image develops over time, previous experience with a company and its products/services ...