Browsing Faculty of Business Administration and Management by Subject "Advertising"
Now showing items 1-11 of 11
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The effect of advertising on business sustainability in Uganda; Case study: K2 Telecom Limited
(Uganda Martyrs University, 2018-02-01)The study was conducted in telecommunication industry using K2 Telecom Limited as a case study. The study objectives were, to find out the influence of persuasive advertising on business, to establish the effect of ... -
The effect of advertising on market growth of an organisation
(Uganda Martyrs University, 2016-04-01)The study aimed at assessing the effect of advertising on market growth an organization, case study being AKOFL in Uganda. The study was mainly looking at advertising and market share of AKOFL and if this was effective to ... -
The effect of advertising on sales performance
(Uganda Martyrs University, 2014-04-01)The focus of this study is on the effect advertisement has on a company’s sales, specifically on MTN’s products. Consumers are faced with an array of products most of which differ in brand names. As other telecom companies ... -
Effect of advertising on sales performance in profit making organizations; Case study: Tamu cooking oil
(Uganda Martyrs University, 2014-04-01)This paper seeks to examine the effect of advertising on the sales performance in a profit making organization. The sales performance of an organization is an important aspect in the community because it‟s through ... -
The effect of advertising on sales volume of manufacturing organizations in Uganda
(Uganda Martyrs University, 2017-07)This study examined the effect of advertising on sales volume of manufacturing organizations. The examined the effect of product oriented advertising on the sales volume, established the effect of competitive advertising ... -
The effect of advertising on the sales volume of manufacturing organizations in Uganda
(Uganda Martyrs University, 2017-07)This study examined the effect of advertising on sales volume of manufacturing organizations. The examined the effect of product oriented advertising on the sales volume, established the effect of competitive advertising ... -
The effect of promotional approaches on the performance of telecommunication companies:
(Uganda martyrs University, 2015-04)The study investigated the effect of promotion approaches in the performance of telecommunication companies The specific objectives of the study were; To assess the role of personal selling in the performance of TCC, ... -
The effect of promotional strategies on the performance in the banking sector:
(Uganda martyrs University, 2015-08)This study assessed the relationship between promotion strategies and Performance in the banking sector of Standard chartered bank. The specific objectives of the study were: To establish the effect of advertising on ... -
The impact of advertising on sales volumes of small scale businesses
(Uganda Martyrs University, 2014-06-01)This study examines the impact of advertisement on the sales volumes of small scale businesses with small scale restaurants in Nkozi trading Center, Wakiso district being used as the case study for the research. The need ... -
The influence of advertising on market performance in Uganda’s cosmetics industry: Case study: Movit Products Limited
(Uganda Martyrs University, 2016-08-01)The study investigated the influence of advertising on Market Performance at Movit Products Limited. Specific objectives were; to establish the influence of persuasive advertising on Market Performance of Movit Products ... -
Promotional strategies and sales performance of beverage companies in Uganda:
(Uganda Martyrs University, 2015-06)The study examines the role of promotion strategies and sales performance of beverages companies in Uganda. The objectives of the study of the study are: To establish the relationship between public relations and sales ...
