| dc.description.abstract | The research intended to establish the effects of credit policy and peoples standards of living a
case study of pride microfinance.
The objective of the of the study was to examine the role played by credit terms on peoples
standards of living ,to assess the role of credit standards on the living standards of people ,to
investigate the effects of collection efforts on peoples standards of living.
The research methodology adopted both descriptive and analytical research design based on
semi-structured questionnaires to gain an in-depth understanding of credit policy management
and standards of living. A sample size of 63 respondents was used. Stratified sampling method
was adopted for the study. Data was collected from both primary with the help of questionnaires
designed using likert scales and secondary data got from textbooks, internet, journals and
newspaper articles.
Besides this, there exists a strong positive relationship of 0.722 (using correlation SPSS)
between credit policy and standards of living. This implies that the effectiveness of credit policy
leads to higher improvement of standards of living..
The researcher recommends that the management should review the implementation of credit
policies, interest rate should be reduced from 36% per year to at least 24% per year just like
other lending institutions, and payback period must be extended to at least beyond one year.
Pride Microfinance should train its clients on how to beneficially use the borrowed money. In
addition to this, it should listen to client’s grievances in order to efficiently serve their interests
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and so achieve its target goals. The above measures if taken into consideration will strengthen
the effectiveness of credit policy towards achieving the set objectives and enhance better
standards of living | en_US |
