Browsing Master of Business Administration (Dissertations) by Subject "Carbonated soft drinks industry"
Now showing items 1-1 of 1
-
Sales promotion and organizational performance in the carbonated soft drinks industry in Uganda: A case of Crown Beverages Limited
(Uganda Martyrs University, 2018-04-01)The purpose of the study was to investigate the effect that sales promotion has on organizational performance at Crown Beverages Limited. The study was guided by the following specific objectives; to assess the effect ...