Browsing Master of Business Administration (Dissertations) by Subject "Advertising"
Now showing items 1-2 of 2
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The effect of advertising on business sustainability in Uganda; Case study: K2 Telecom Limited
(Uganda Martyrs University, 2018-02-01)The study was conducted in telecommunication industry using K2 Telecom Limited as a case study. The study objectives were, to find out the influence of persuasive advertising on business, to establish the effect of ... -
The influence of advertising on market performance in Uganda’s cosmetics industry: Case study: Movit Products Limited
(Uganda Martyrs University, 2016-08-01)The study investigated the influence of advertising on Market Performance at Movit Products Limited. Specific objectives were; to establish the influence of persuasive advertising on Market Performance of Movit Products ...
