Browsing Master of Business Administration by Subject "Business sustainability"
Now showing items 1-2 of 2
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The effect of advertising on business sustainability in Uganda; Case study: K2 Telecom Limited
(Uganda Martyrs University, 2018-02-01)The study was conducted in telecommunication industry using K2 Telecom Limited as a case study. The study objectives were, to find out the influence of persuasive advertising on business, to establish the effect of ... -
Financial literacy and business sustainability of selected small business enterprises in Nyendo market, Masaka Municipality, Uganda
(Uganda Martyrs University, 2018-10-01)The purpose of this study, conducted in Nyendo Market, Masaka Municipality, was to investigate the effect of Financial Literacy on the sustainability of business enterprises. The study is premised on the evidenced problem ...
