Browsing Master of Business Administration by Subject "Advertising"
Now showing items 1-3 of 3
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Assessment of advertising on customer loyalty in the petroleum industry: case study Total Uganda Limited.
(Uganda Martyrs University, 2011-10-01)The study was conducted to assess advertising and customer loyalty in Total Uganda Limited for the period 2006-2010. The purpose of the study was to determine the relationship between advertising and customer loyalty ... -
The effect of advertising on business sustainability in Uganda; Case study: K2 Telecom Limited
(Uganda Martyrs University, 2018-02-01)The study was conducted in telecommunication industry using K2 Telecom Limited as a case study. The study objectives were, to find out the influence of persuasive advertising on business, to establish the effect of ... -
The influence of advertising on market performance in Uganda’s cosmetics industry: Case study: Movit Products Limited
(Uganda Martyrs University, 2016-08-01)The study investigated the influence of advertising on Market Performance at Movit Products Limited. Specific objectives were; to establish the influence of persuasive advertising on Market Performance of Movit Products ...
