Browsing Bachelor of Business Administration and Management (Research Reports) by Subject "Marketing"

Now showing items 1-7 of 7

    • The effects of global marketing trends on e-commerce 

      Natukunda, Racheal (Uganda Martyrs University, 2015-05)
      The study examined the effects of global marketing trends on e-commerce a case of MTN using the following Specific objectives; To find out the effects of buyer behavior of global marketing on electronic commerce, to ...

    • Effects of marketing strategies on marketing performance of organizations 

      Kamukama, Rovence (Uganda Martyrs University, 2015-05)
      Marketing is a very important and a vital aspect in modern day business and it is almost impossible for businesses to thrive in the market without proper implementation of the marketing disciplines. The main purpose of ...

    • Entrepreneurial marketing and market growth of Oriflame Uganda Limited 

      Asiimwe, Moureen (Uganda Martyrs University, 2014-10)
      The major objective of this study was to examine the relationship between Entrepreneurial Marketing and Market Growth of Oriflame Uganda Limited. The specific objectives are; toexamine the effect of Entrepreneurial ...

    • The impact of marketing strategies on sales performance 

      Kaganda, Wilson (Uganda Martyrs University, 2015-04)
      The purpose of the study was to determine the effect of marketing strategies on sales performance. This study was conducted at Uganda Clays Limited in Kajjansi along Entebbe road. This study was based on the objectives ...

    • Internet marketing and business performance in the real estate industry in Uganda 

      Nanyombi, Olivia (Uganda Martyrs University, 2018-10)
      The role of internet marketing in real estate has grown profoundly over the past few years. In an industry that once used print media as its primary form of delivering the marketing message, there is now an urgent need to ...

    • Marketing strategies and business performance 

      Mukeshimana, Fortunate (Uganda Martyrs University, 2016-04)
      The Research is basically about marketing strategies and the performance of businesses, and the research was based on the case study of coca cola plant in Mbarara district, and the following were the specific objectives ...

    • The relationship between marketing strategies and the performance of microfinance institutions in Uganda 

      Uwera, Doreen (Uganda Martyrs University, 2016-05)
      The dissertation is a result of a study to investigate the relationship between marketing strategies and the performance of Micro-Finance Institutions in Uganda, using FINCA Uganda Ltd as my case study. This study ...