Browsing Bachelor of Business Administration and Management (Research Reports) by Title
Now showing items 56-75 of 285
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The effect of branding on customer loyalty in cosmetics industries in Uganda
(Uganda Martyrs University, 2017-07)Cosmetics Companies try to attract and gain customer loyalty through branding; the effect of branding on customer loyalty in the cosmetics industry is explored basing on Movit Products Limited a cosmetics manufacturing ... -
The effect of branding on organizational performance in Uganda
(Uganda Martyrs University, 2015-04)Branding plays a crucial role in building a sustainable bond between the branded company and its customers. The consumer’s brand image develops over time, previous experience with a company and its products/services ... -
The effect of computerized accounting on the quality of financial reporting in NGOS in Uganda
(Uganda Martyrs University, 2017-07)The major objective of this study was to establish the effect of computerized accounting on the quality of financial reporting of NGOs in Uganda. The specific objectives are; to find out the effect of computerized data ... -
The effect of corporate diversification on organizational performance
(Uganda Martyrs University, 2015-04)This study investigated the effects of corporate diversification on organizational performance. Product, technological and geographical diversification were each researched independently as variables of corporate ... -
The effect of credit access on the performance of small and medium enterprises case study
(Uganda Martyrs University, 2016-10)The Topic for this study was the effect of credit access on the performance of Small and medium enterprises, case Study of Rubaga Division. Credit access was the independent variable and the dependent variable was ... -
The effect of credit financing on the financial performance of medium-scale enterprises in Katwe – Butego Division, Masaka Municipality
(Uganda Martyrs University, 2018-05-01)Over the years, medium sized enterprises have been shown as the main driving forces for promoting economic growth in any nation as they encouraged entrepreneurship and wealth creation, alleviated poverty and increased ... -
The effect of credit terms on the performance of small and medium-sized enterprises
(Uganda Martyrs University, 2015-04)The study aimed at assessing the effect of credit terms on the performance of SMEs in Uganda, case study being Nakawa Division. The researcher used a case study research design with both qualitative and quantitative ... -
The effect of customer relationship management on organisation sustainability
(Uganda Martyrs University, 2014-04-01)In recent years, Customer Relationship Management has been attracting heightened attention throughout the world. Customer’s expectations of the business have increasingly ranged from maximum quality to strong levels of ... -
The effect of debt financing on the survival of small-scale enterprises
(Uganda Martyrs University, 2014-04-01)Most sincere appreciation goes to my supervisor, Mr. Sempungu Godfrey for his direction and guidance towards the completion of this report. His tireless effort has made my research successful. Indisputable humble thanks ... -
The effect of digital migration on the financial performance of commercial banks in Uganda
(Uganda Martyrs University, 2018-05-01)This study was carried out to obtain the effect of Digital migration on the financial performance of commercial banks in Uganda a case study of Stanbic bank Masaka Branch which is found in Masaka District, Masaka ... -
The effect of domestic child abuse on child educational performance in Uganda
(Uganda Martyrs University, 2016-05)The purpose of the study was to examine the effects of domestic child abuse on child educational performance in Uganda; a case study of selected primary schools in Nyendo Ssenyange Division. Specifically, the study was ... -
The effect of e-commerce marketing strategy on the tourism development
(Uganda Martyrs University, 2014-04-01)This study investigated the effect of e-commerce marketing strategy on tourism development. The case study used for the research was Uganda Wildlife Education Centre. The major objectives considered were to establish and ... -
The effect of employee engagement in decision-making and performance of microfinance institutions in masaka municipality:
(Uganda Martyrs University., 2020-09-08)The purpose of this study was to investigate the effect of Employee engagement techniques in Decision-Making on Financial performance of Microfinance Institutions in Masaka Municipality a case of Premier Credit (U) Ltd and ... -
Effect of employee motivation on performance of workers In a manufacturing company
(Uganda Martyrs University, 2014-04-01)The study set out to investigate the relationship between motivation and the level of employee performance. The study had three objectives: To find out the role played by promotion of employees on employee performance in ... -
The effect of entrepreneurial skills on the improvement of standards of living of small-scale entrepreneurs (SSE’S)
(Uganda Martyrs University, 2014-05)This paper seeks to examine whether entrepreneurial skills are responsible for the improvement of standards of living of Small Scale Entrepreneurs. The researcher focused on Entrepreneurial skills which include innovation, ... -
The effect of entrepreneurial skills on the performance of business organisation
(Uganda Martyrs University, 2015-04)This study was carried out to investigate the effect of entrepreneurial skills on the performance of a business organization in Century Bottling Company which is located in Namanve in Kampala. The study population was ... -
The effect of entrepreneurship on the growth of small scale enterprises (SSES)
(Uganda Martyrs University, 2014-04)This study was carried out to establish the effect of entrepreneurship on the growth of Small Scale Enterprises (SSEs) in Nkozi Trading Centre. It was carried out in Nkozi sub-county found in Mpigi district Mawokota south ... -
The effect of extrinsic reward systems on organizational performance
(Uganda Martyrs University, 2016-07-01)The study focused on the effect of extrinsic rewards systems on Organizational performance and the major objective of this study was to establish the effect of extrinsic reward systems on organizational performance in ... -
The effect of financial literacy on the performance of small and medium enterprises in Uganda
(Uganda Martyrs University, 2015-04-01)The study assesses the effect of financial literacy on the small and medium enterprises in Ntinda subcounty, Nakawa division. The main objective of the study was to assess how financial literacy affects the performance ... -
The effect of financial management on performance of private organizations in Uganda
(Uganda Martyrs University, 2014-04-01)Financial management is considered to be one of the integral parts of overall management of financial resources in an organisation. The need for effective financial management comes from the fact that many private ...