| dc.description.abstract | The study was about product quality and organization performance of the beverage companies in
Uganda, with the case of NBL. The study objectives were to: assess the effect of perceived quality
on organization performance at NBL, to identify relationship between reliability and organization
performance at NBL and also to establish the relationship between responsiveness and
organization performance at NBL.
The study adopted a case study approach using both quantitative and qualitative approaches. Data
was collected using questionnaires, interviews and documentary review, from a sample of 169
respondents.
The study findings revealed that perceived quality positively affects organization performance
were significantly related at 0.622**, there is a positive influence of reliability on organization
performance confirmed at 0.657**and there is a positive significant relationship between
responsiveness and organization performance at NBL which was confirmed at Pearson correlation
coefficient of 0.762**.
From the above conclusion, it can be recommendedthat policy makersshould focus on planning
production processes, improved new products in order respond to market signals in a timely
manner through proactive support of branding activities. Reliability analysis to be carried out and
this could be both qualitative and quantitative. Reliability management should also be addressed
as this deal with the various management issues, design, manufacture and/or operation of reliable
products and systems. Policy makers must pay attention to the factors affecting the quality of
products such as price policy, store image, advertising, warranty, and brand image among other
factors that may affect the perception of the customer | en_US |
