Browsing by Subject "Sales promotion"
Now showing items 1-4 of 4
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The effect of promotional approaches on the performance of telecommunication companies:
(Uganda martyrs University, 2015-04)The study investigated the effect of promotion approaches in the performance of telecommunication companies The specific objectives of the study were; To assess the role of personal selling in the performance of TCC, ... -
The effect of sales promotion on the sales performance: A case of MBS fruit agency Kampala
(Uganda Martyrs University, 2017-05-01)This research investigated the effect of sales promotion on sales performance in Beverages industry in Uganda taking MBS Fruit Agency as a case study. The study was guided by the following objectives, to determine the ... -
The impact of sales promotion on sales volume of manufacturing companies
(Uganda Martyrs University, 2015-04-01)The broad objective of the study was to establish a relationship between sales promotion and sales volume of a company case study of century bottling company limited at Namanve industrial area. The specific objectives of ... -
Sales promotion and organizational performance in the carbonated soft drinks industry in Uganda: A case of Crown Beverages Limited
(Uganda Martyrs University, 2018-04-01)The purpose of the study was to investigate the effect that sales promotion has on organizational performance at Crown Beverages Limited. The study was guided by the following specific objectives; to assess the effect ...
