Browsing by Subject "Sales performance"
Now showing items 1-14 of 14
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The contributions of personal selling on sales performance of business enterprises: a case study of M-kopa and Green World Masaka branches, Masaka municipality
(Uganda Martyrs University, 2018-05-01)This research investigates the contribution of personal selling on the sales performance of business enterprises. Using data gathered within different companies that is M-Kopa and Green world Masaka branches in Masaka ... -
Customer satisfaction and organizational sales performance:
(Uganda Martyrs University, 2016-04)The study aimed at establishing the effect of customer care on organization sales performance with a case study of Uganda Telecom. Satisfying customers is critical to a business’s success. Firms that cannot satisfy their ... -
The effect of advertisement on sales performance
(Uganda Martyrs University, 2015-04-01)The purpose of the study was to assess the effect of advertising on sales performance in Village Energy Company in Soroti district. This study was focused on the objectives which included finding out how advertisement ... -
The effect of advertising on sales performance
(Uganda Martyrs University, 2014-04-01)The focus of this study is on the effect advertisement has on a company’s sales, specifically on MTN’s products. Consumers are faced with an array of products most of which differ in brand names. As other telecom companies ... -
Effect of advertising on sales performance in profit making organizations; Case study: Tamu cooking oil
(Uganda Martyrs University, 2014-04-01)This paper seeks to examine the effect of advertising on the sales performance in a profit making organization. The sales performance of an organization is an important aspect in the community because it‟s through ... -
The effect of product quality on sales performance:
(Uganda Martyrs University, 2014-04)The study sought to assess the effect of product quality on sales performance of Uganda telecom. The study was guided by the following objectives; to examine the relationship between brands and sales performance; to ... -
The effect of promotional mix on sales performance in ugandan manfacturing industries:
(Uganda Martyrs University, 2015-04)This study assessed the Impact of Promotional Mix on Sales Performance in Ugandan Manufacturing Industries. The specific objectives of the study were: To establish the impact of advertising on sales performance in UBL, ... -
The effect of public relations practices on sales performance of manufacturing companies; Case study : Mukwano group of companies
(Uganda Martyrs University, 2015-03-01)The major objective of the study is to assess the effect of public relations practices on sales performance of manufacturing companies using a case study of Mukwano group of companies found in makindye division. The ... -
The effect of sales promotion on the sales performance: A case of MBS fruit agency Kampala
(Uganda Martyrs University, 2017-05-01)This research investigated the effect of sales promotion on sales performance in Beverages industry in Uganda taking MBS Fruit Agency as a case study. The study was guided by the following objectives, to determine the ... -
How does pricing affect the sales performance of organisations: A case of Maganjo Grain Millers Ltd.
(Uganda Martyrs University, 2014-05-01)The purpose of this study was to establish the extent to which pricing affects sale performance of organizations in the case study of Maganjo Grain Millers located 10 miles a long Bombo Road. The problem identified was ... -
The impact of competitive strategies on sales performance a case study: Total fuel station Koboko
(Uganda Martyrs University, 2015-06-01)Companies need to learn to manage tomorrow's opportunities as competently as they manage today's businesses. Competitive strategies employed by firms in their operations vary widely. The current operational set-up in ... -
The impact of strategic marketing on sales performance of organisations Case study: Riley Packaging Limited
(Uganda Martyrs University, 2014-05-01)This research study was intended to examine the role of strategic marketing on sales performance at Riley Packaging Company Limited. Chapter one explorers the background of the research problem, the statement of the ... -
Inventory management and sales performance
(Uganda Martyrs University, 2015-04-01)The purpose of the study was to establish the relationship between inventory management and sales performance; this was conducted at Roofings Group Limited in Lubowa along Entebbe road. This study was based on the ... -
Marketing strategies and sales performance of selected supermarkets in Kampala District
(Uganda Martyrs University, 2014-04-01)This thesis entitled “Marketing strategies and sales performance of selected supermarkets in Kampala district” is presented as a result of a research that was carried out at Uchumi Garden City, Nakumatt Oasis mall and Mega ...
