Browsing by Subject "Facebook advertising"

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Effects of social media advertising on market performance of telecommunication companies in Uganda: Case study Airtel Uganda limited.

Komugisa, Hilary (Uganda Martyrs University, 2017-04-01)

The purpose of the study was to establish the effect between social media advertising and market performance of Airtel Uganda Limited in Kampala Uganda”. The objectives of the study included: to determine the effect ...