Browsing by Subject "E-commerce"

Now showing items 1-3 of 3

    • The effect of e-commerce marketing strategy on the tourism development 

      Kansiime, Sarah (Uganda Martyrs University, 2014-04-01)
      This study investigated the effect of e-commerce marketing strategy on tourism development. The case study used for the research was Uganda Wildlife Education Centre. The major objectives considered were to establish and ...

    • The effect of e-commerce on the performance of SMEs. Case study of Acacia mall Kampala 

      Semwogerere, Getrude Olive (Uganda Martyrs University, 2017-08-01)
      The study examined the effect of electronic commerce on the performance of Small and medium enterprises with specific reference to Acacia Mall. It was guided by three research objectives which were; the effect of ...

    • The effects of global marketing trends on e-commerce 

      Natukunda, Racheal (Uganda Martyrs University, 2015-05)
      The study examined the effects of global marketing trends on e-commerce a case of MTN using the following Specific objectives; To find out the effects of buyer behavior of global marketing on electronic commerce, to ...